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Media Exposure:

Bernice has written in and been interviewed by various publications:

Publication
Title of Article / Report
Date
Toronto Star - Star Business Club

The best new market to tap
Dec 7, 2012
What new Canadians should your small business target?
Dec 27, 2012
Considerations for an ethnic-specific campaign
Jan 10, 2013
Targeting Asians & South Asians online
Jan 24, 2013
Targeting Chinese consumers in Canada
Feb 8, 2013
Marketing campaigns targeted to Chinese Canadians
Feb 21, 2013
Translation Blunders in advertising to Canadian immigrants
Mar 8, 2013
Canadian Grocer
CdnGrocer
Inside the mind of the ethnic consumer (print)
May 2013
The Western Producer
Immigration brings new opportunities
May 10, 2013
Nielsen
Looking Good: Appealing to ethnic consumer in the beauty aisle
May 16, 2013
Globe and Mail
globe
Home cooking is where it's at in Brampton (Typo in my name)
May 17, 2013
CPG Matters
Asian Immigrants Provide New Marketing Opportunity in Canada
June 2013
Canadian Grocer
CdnGrocer
Inside the mind of the ethnic consumer
July 16, 2013
Ming Pao (Chinese)
Chinese Canadians will increase to 2.7 mil
Oct 31, 2013
Sing Tao (Chinese)
Visible Minorities will be close to 13 mil by 2031
Oct 31, 2013
Fairchild TV (Cantonese)
Chinese News: New study regarding visible minorities presents opportunities for companies
Oct 31, 2013
Omni TV (Cantonese)
Chinese News: New study regarding visible minorities presents opportunities for companies
Oct 31, 2013
FilipinoWebChannel Filipinos Present Big Market Opportunities in Canada (YouTube recording of presentation)
Nov 1, 2013
Canadian Grocer
CdnGrocer
Look to visible minorities for growth: Nielsen
Nov 12, 2013
IAsk.ca (Chinese)
Chinese Canadians spends $346mil Cdn, Walmart and others are changing
Apr 7, 2014
Epoch Times (Chinese)
Minorities are becoming majority, the business world is changing
Apr 6, 2014
Grocery Business
A world of Opportunity (Pg 27)
Apr 2014

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